The Digital Marketing Specialist collaborates closely with the Marketing Director and other members of the Marketing team, as well as other departments such as Sales, to create and implement digital strategies across multiple platforms. These platforms include the companys website, interactive sales app, digital ads, and social media.

The Digital Marketing Specialist also maintains close communication with key suppliers, including implementation or support agencies, online developers and designers, in order to manage mass email campaigns, track success rates, and oversee the continuous development and maintenance of corporate and project websites.

Additionally, the Digital Marketing Specialist works with CRM platforms such as HubSpot or Salesforce and their marketing hubs to measure the effectiveness and reporting for various marketing campaigns.

If you possess the necessary qualifications for the Digital Marketing Specialist role, we encourage you to apply. We are excited about the opportunity to meet with you.

Key Accountabilities:

• Take responsibility for managing all digital platforms, including websites, marketing and sales tools, digital screens, hosting, and related platforms, overseeing their development and updates.
• Assist in the setup, maintenance, development, and testing of new functionalities in CRM.
• Coordinate the launch and optimization of online advertising campaigns on Google Adwords, Yandex Metrika, and across all relevant social media platforms.
• Conduct advanced analytics and reporting for all digital channels using various web analytics tools such as Google Analytics, LuckyOrange, and others.
• Generate business and sales and marketing performance reports, dashboards, and analytics within CRM.
• Coordinate and monitor SEO efforts with outsourced agencies for English, Azerbaijani, and Russian.
• Prepare online newsletters and promotional emails, and organize their distribution through various channels.
• Conduct analysis and provide insights to the Marketing Director for initiatives within the Sales and Marketing Department.
• Evaluate and enhance the sales funnel, with a particular focus on digital activities and the lead generation.
• Collaborate with web and interactive tool designers to improve the user experience.
• Collaborate with graphic designers to improve campaign placements.
• Maintain partnerships with digital media agencies and suppliers.
• Ensure compliance with company and data protection policies and procedures.
• Report directly to the Marketing Director and provide recommendations for improving the digital spectrum.
• Stay updated with online marketing trends and maintain up-to-date strategies.
• Perform additional duties assigned by the supervisor.

• A Bachelors degree in a related field such as Marketing, Business, Economics, Computer Science, or a similar discipline is required.
• A minimum of 2 years of relevant work experience in marketing is necessary, with a preference of expertise within the area of digital marketing.
• IT familiarity and computer proficiency in MS Office is required. Experience in SalesForce, Huspot (or other CRM), would be advantageous but is not mandatory.
• Knowledge of CMS and ad serving tools (Facebook Business Manager, Google Adwords, Google Analytics,) is necessary.
• Excellent comprehension of digital marketing concepts and best practices, including experience with B2C social media, email campaigns, and SEO/SEM is required.
• Comprehension of contemporary marketing, communications, and promotions principles and practices is necessary.
• An analytical mindset and critical thinking skills are necessary.
• Project management experience is necessary.
• Ability to maintain strict confidentiality of sensitive information.
• Fluency in English, Azerbaijani, and Russian languages is required at an advanced level.