• Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns;
• Design, build and maintain our social media presence;
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs);
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
• Act as the lead on all communication and project management of each marketing initiative from inception to completion; collaborate with agencies and other vendor partners;
• Attend events, as required, in order to build relationships with a network of potential customers and develop possible business opportunities, including culinary opportunities, partnerships, advertising, and collaborations;
• Analyze local market trends, insights, and competitor activity to identify business leads; optimize spend and performance based on the insights;
• Ensure that all initiatives are being deployed via social media campaigns, email marketing and content development within the digital space;
• Come up with interesting and new approaches to storytelling within each marketplace and identify new and unique opportunities to get more visibility;
• Establish maintain and manage a network of influencers for each of the properties, bringing in appropriate micro, national and international bloggers that can help us drive awareness and visibility to our brands.

• Minimum 5 years experience in marketing management role;
• Bachelor degree in relevant field;
• Knowledge of local hospitality sector is a preferable;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
• Experience in optimizing landing pages and user funnels;
• Solid knowledge of Google Analytic;
• Azerbaijani, English and Russian languages are mandatory.

What successful candidate gets:

• Competitive base salary.
• Opportunity to work in an international and diverse team;
• Becomes a part of Pasha Group;
• Membership of DəyərliSən Pasha Loyalty Program;
• Medical insurance;
• Remarkable Saffron discounts in more than 20 best restaurants.