Creation and implementation of Brand strategy, including the setting of brand guidelines, brand vision and value proposition for short as well as long term
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising, promotional items and media placement
Competitor and customer insights analysis
Carrying out market research in order to keep up to date with customer and competitor trends, as well as trying to predict future trends
Analysing the success of marketing campaigns and creating reports
Supervising advertising, product design and other forms of marketing to maintain consistency in branding
Supporting in managing a company’s brand reputation
Ensuring brand consistency
Identifying brand building areas
Assisting with content management, and creating visual brand strategies
Work with internal customers to discuss topics such as contracts, selection of advertising media, or products to be advertised
Gather and organize information to plan advertising campaigns
Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards
Negotiate advertising contracts
Inspect layouts, which are sketches or plans for an advertisement
Namizədə tələblər
Bachelor’s degree in Business Administration, or Marketing, or Corporate Communications, or Business Management, or Public Relations, or Design
Creative, self-motivated, proactive
Marketing and communication expertise
Business acumen
Computer competencies
Advertising skills
Experience on working with creative agencies
Minimum 2 years of brand and advertising experience