Controls the studio procedure with related parties.
Manages the development of new and innovative Draw Games for introduction into the market.
Reviews and evaluates new gaming and product suggestions from vendors, Lottery players, and other sources to determine the feasibility for product development.
Helps Developing annual product plans to achieve annual sales goals and maintain a sufficient variety of Lottery products to reach each segment of the player market.
Forecasts the potential sales performance based on market research.
Manages working papers, contracts with print vendors and licensed properties, coordinates printing and delivery of all scratch games, monitors sales and ends games.
Works with Research to develop annual plans for product research, attend focus groups and other research activities.
Helps developing detailed action plans to ensure the smooth implementation and introduction of new games into the marketplace.
Works closely with colleagues to develop strategies and advertising campaigns to promote new and existing products.
Analyses game performance by tracking sales compared to historical data.
Creates reports and communicates findings to management.
Respond to players, retailers, and other departments’ requests for game information.
Namizədə tələblər
Knowledge of sales and marketing principles and practices.
Ability to establish and maintain effective working relationships with others.
Skill on a personal computer.
Ability to communicate effectively both verbally and in writing in English.
Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Advertising, Communications, or a closely related field of study and three (2) years of professional sales, marketing, or advertising experience.
Professional or non-professional work experience as described above may substitute for the required college education.