Ensure planning of strategy,
budget and projects for sales, marketing, revenue management and business
development on the Group level and for each asset individually;
Manage Sales and Marketing
team in PMD Hospitality HQ and Hotels.
Be the group voice of PMDH
assets when negotiating with all large local and overseas customers,
travel ecosystem players (both local and foreign tour operators, travel
agents, convention bureaus, airline companies), make personal calls to
strategic accounts and trace potential customers for key or all hotels;
Recommend and coordinate
pricing and positioning for hotels deploying best practices of revenue
management. On-going assessment of all assets’ revenue/GOP trends to
further understand demand and adjust strategies. Supply critical analysis
on the Group wide and asset based decisions effecting pricing, occupancy,
revenue goals and sales strategies;
Understand and optimize the
supply and demand dynamic of each individual hotel marketplace in order to
set and monitor seasonal strategies to drive market share;
Oversee development and
improve feasibility of core hospitality products and additional services
by the assets’ teams for current and prospective clients from local and
foreign markets. Explore untapped guest segments potential and always
search for new local and foreign markets to ensure diversity and
sustainability of demand for all the Group products;
Own the process of commercial
analysis of assets’ performance, contribute to P&L analysis of assets
with the Group Management Board, and generate strategic opinion about new
asset acquisition/renovation and divestment. Overall monthly control of budgets for
miscellaneous sales activities, promotions and marketing campaigns;
Ensure detailed analysis of
benchmarks between PMDH assets and close follow up on developments of the
competitor hotels (occupancy, structural alterations, renovation, special
campaigns, rate promotions, marketing efforts, theme events etc.)
Exploit all feasible digital
marketing opportunities and position Group assets at the forefront of web
business techniques to increase bookings and reach wider brand/product
awareness both locally and overseas (considering strategically targeted
markets);
Lead development of loyalty
program across all assets of the Group. Contribute to set-up and follow-up
of efficient/unified/normalized guests’ personal data and service
preferences sharing via PMS and additional platforms across all assets to
monitor repeating customers from Group point of view, to assure guest
satisfaction/loyalty about personal recognition and accurate records of
service preferences, to eliminate revenue cannibalization between assets
and preserve integrity in pricing of all hotels for similar market
segments
Namizədə tələblər
MBA or Master in Hotel
Management, Sales & Marketing or equivalent advantageous;
Minimum 10 years’ managerial
experience in hospitality (especially in hotels based in Turkey) S&M
function along with hotel revenue management and property development.
Hands-on experience in
promoting wellness destinations, hotels and products is highly
appreciated.
Have a mindset generating
various sales and marketing options for promoting diverse hospitality
destinations/properties (city hotels, resort hotels, wellness/SPA/medical
hotels, waterfront entertainment parks and restaurants) and hospitality
services (lodging, transportation, entertainment, buffet and fine dining
F&B, traditional and premium healthcare treatment/therapies,
standalone brewery restaurant and etc.)
Working experience in a Group
(portfolio) level Sales/Marketing offices or similar capacity is
preferred.
Experience in negotiations
with international travel ecosystem players (Tour operators, Airline
representative offices, various associations etc.) in Europe, CIS
countries and Middle East.
Experience of drafting and
auditing new hotel or other hospitality asset
development/renovation/divestment feasibility studies, drafting market
research requirements, reviewing hotel facility programs (mostly FoH),
negotiating franchise agreement terms with international hotel and
restaurant brands.
Strong working experience with
deep understanding of potential business, leisure and wellness travel
needs from CIS and Middle East markets
Awareness and hands-on
experience in deploying digital technologies for marketing hotels,
promoting destinations/products, branded booking engines and distribution
channels management.
Experience in collaborating
with Hotel Ops/GM, DoSM and DoRM
Demonstrated ability to
understand a variety of Sales/Marketing issues, to analyze and forecast
future trends, and to develop strategic plans based on business needs
Strong interpersonal and
communications skills
MS Office;
Oracle PMS (Fidelio, Opera,
Micros, TNG) modules for sales and marketing
ERP
Digital sales and marketing
automation software for booking optimisation, brand awareness, guest
reviews, guest engagement etc.
Fluent spoken and written
English and Azerbaijani. Additional knowledge of Russian and/or Turkish
would be an advantage
Bizi izləməyi unutma
