Leading online CRM & BI
operations, campaign management, customer acquisition and retention
Work closely with CDO to
develop and execute the digital channel business strategy and consumer
initiatives aimed to meet business objectives
Monitor relationships with
existing customers through CRM systems
Ensure the CRM system provides
an effective sales funnel
Manage and optimize customer
segmentation to improve User Experience and CLV
Initiate segmented promotions
to increase customer engagement and maximize the digital/online channel
sales and profit.
Developing and implementing
marketing techniques incooperation with marketing teams that will drive
new customers and retain existing customers
Identify customer journies,
behaviours and changes through 360 degrees analysis
Implement KPI's and report on
conversion & retention rates and sales & profitability using data
analytical and technical approach
Review and select CRM software
that meets our company’s needs
Conduct market research to
follow trends and competition
Provide analysis and reporting
of business verticals
Work closely with the internal
and external teams
Namizədə tələblər
A Bachelor's degree in either
Business, Marketing, Engineering or a related field (MBA is an asset)
+ 7 years’ experience at
online businesses for customer acquisition and retention with practical
understanding of the benefits of user segmentation (Experience in
Azerbaijan or CIS countries is an asset) (Experience in a start-up is a
plus)
Demonstrated experience in
managing teams at similar roles for +2 years,
A track record of implementing
successful cross-sell, upsell and retention activities both at hands on
and strategic level
Proficiency in CRM (campaign
management platforms ) and BI tools.
Strong understanding of online
businesses and markets (Experience in Digital Lottery gaming/Sports
Betting market is prefered)
Strong understanding in
marketing, digital & performance marketing and social media
Knowledge of online &
offline marketing methods and best practices
Experience on market,
competitor and consumer analysis
Customer oriented attitude
Excellent communication and
presentation skills,
Good planning and organization
skills
Excellent problem-solving
skills
Qualified experience in
management by objectives, KPI’s
Good interpersonal skills
Well spoken and written
English, (preferable also Azeri, Russian)
Bizi izləməyi unutma
