Vəzifə təlimatları
- Supervise preparations and definition of the Sales & Marketing policies and SOPs for all Saffron restaurants;
- Oversee the process of the Saffron Restaurant Group sales and marketing activities, staff recruitment, skills development, performance evaluation systems, and effective succession planning and talent development;
- Ensure monitoring of restaurant food, beverage an,d additional product sales (including entertainment event ticket sales) and communication to assist each restaurant manager (and Executive Chefs) in achieving their Sales & Marketing goals;
- Align the Strategic Sales and Marketing Objectives of each restaurant with the asset manager, Saffron Group Operations Director, and Saffron Group CEO to ensure the achievement of strategic Sales objectives of Saffron Group;
- Draft budgets and control their execution for miscellaneous sales activities, promotions, marketing actions and entertainment programs (align with Group Operations Director and restaurant managers)
- Ensure detailed analysis of benchmarks between Saffron restaurants and follow-up on developments of the competitor restaurants (new kitchen concepts, new locations, renovations, occupancy for breakfast/lunch/dinner, weekday/weekend, special campaigns, combo F&B offer promotions, marketing efforts, theme events etc.);
- Ensure dedicated sales analytics team to analyze food/beverage sales and produce relevant insights for active contribution to menu engineering workshop with Group Operations Director and restaurant managers;
- Exploit all feasible digital marketing opportunities and place Saffron restaurants at the forefront of desktop/mobile web business techniques to increase walk-in guest traffic, and food delivery and reach wider brand/product awareness;
- Bring sales and marketing automation software used in Saffron restaurants to common standards (except specific software/platforms defined by franchise brand agreements) and set up appropriate current and potential guest information distribution between restaurants through central CRM software;
- Ensure the development and active implementation of the multifunctional yet easy-to-use Saffron mobile application;
- Lead development of loyalty program across all restaurants of Saffron Restaurant Group;
- Contribute to set-up and follow-up of efficient/unified/normalized guests’ personal data and service preferences sharing via unified CRM and Point-of-Sale software (Oracle Micros, IIKO, R-Keeper, Robot POS) and additional platforms across all restaurants to monitor repeating customers from Group point of view, to assure guest satisfaction/loyalty about personal recognition and accurate records of food/beverage/service preferences;
- Ensure regular update of existing content about the restaurants and addition of new content (contact info, kitchen description, popular/new/promo food&drinks, upcoming events info, Ex Chef info and etc.) on social media (Google business, YouTube, Facebook, Instagram, Tik Tok and other relevant), HoReCa news portals, Saffron and partner mobile apps; aggregator apps, Saffron printed indoor/outdoor materials and other internet portals;
- Deploy all efforts for mutual promotion of Saffron restaurants via printed/online menu, printed indoor/outdoor visuals, web resources, front staff cross selling programs;
- Build relationships with food/lifestyle/travel influencers/celebrities/vloggers, graphic designers, photographers, videographers, print agencies, marketing and PR agencies, media representatives, entertainment and corporate/private/VIP event service providers.
- Analyze all food delivery aggregator platforms order details to retrieve useful insights for daily on-site F&B sales and development of Saffron dark kitchen ecosystem;
- Ensure dedicated sales team along with restaurant managers actively scans and convert to closed deals all chances for corporate/private group and concert events in Saffron restaurants and event halls;
- Be the Group voice of Saffron assets when negotiating with travel agencies
Namizədə tələblər
- Bachelor Degree in Marketing field;
- At least 10 years of experience in Senior Marketing roles of service industry primarily for B2C;
- Understanding of running proper and thorough market research techniques and data analytics;
- Be digitally savvy to exploit all benefits of online resources for a restaurant business;
- Knowledge of principles for drafting requirements for an engagement of local and international ad agencies;
- Knowledge of globally popular F&B brands’ franchise contract terms;
- Knowledge of local online/offline and international online media channels, media buying agencies, and their pricing tactics;
- Knowledge of key principles of result oriented involvement of celebrities, influencers and bloggers;
- Understanding of hospitality P&L analysis for the whole restaurant performance and specific sales& marketing activities;
- Knowledge of local and globally successful restaurant ecosystem players, kitchen concepts, Ex Chefs, launch/turnaround success stories;
- Azerbaijani, English and Russian languages are mandatory
