Key Responsibilities:

• Develop and execute the overall CRM and CX strategy aligned with business goals.
• Lead a cross-functional team to enhance customer engagement across all touchpoints.
• Organize, manage and develop CRM and Telemarketing campaigns.
• Analyze customer data and feedback to identify trends and opportunities for improvement.
• Oversee the implementation of CRM systems and tools to optimize customer interactions.
• Manage customer segmentation, targeting, and personalized communication strategies.
• Establish key performance indicators (KPIs) to measure the effectiveness of CRM and CX initiatives.
• Mentor and develop the CRM/CX team, fostering a culture of customer-centricity.
• Collaborate with other departments to ensure a unified approach to customer experience.

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 5+ years of experience in CRM, customer experience, or related roles, with a minimum of 3 years in a leadership position.
• Proven track record of developing successful CRM and CX strategies.
• Strong analytical skills with experience in data analysis and customer insights.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and customer analytics tools.