Social channel management: managing the company’s existing pages on various social networks, such as Facebook, Instagram and LinkedIn
Content creation: developing variety of content formats, including press releases, internal announcements, etc., coordinating with the design team to create original content (e.g., graphics, videos) for social media platforms
Community management: responding to comments from followers on owned channels to build relationships and foster engagement
Analytics reporting: collating data points from all sources—including web traffic referred from social sites—then producing regular reports detailing successes and areas for improvement
Channel optimization: using various social media management tools to ensure posts are optimized for maximum reach
Networking: Networking with potential customers and industry professionals to grow brand awareness and promote the company's services
Campaigns: Lead the planning of marketing materials; direct and oversee development and implementation of strategic marketing and communication campaigns
Representation: Gain and maintain a deep understanding of company’s branding, style, policies, and processes and represent the company at various conferences and events.
Namizədə tələblər
Bachelor's degree in mass communications, public relations, marketing required
2-3 years of experience in social media and marketing
Professional certifications in Digital marketing or SMM are advantageous.
Excellent writing, editing (photo/video/text), presentation and communication skills
Familiarity with the latest social media trends and knowing how to use them
Creative thinking, come up with innovative marketing ideas for content and campaigns
Knowledge of the most popular analytics platforms (e.g., Google Analytics) and how to analyze data from those sources
Content writing skills
Experience with branding campaigns
Technological literacy, including MS Office, design programs, etc.;
Strong oral and written communication skills in Russian and English languages.