Code Academy is a game-changer in the IT-based education market, with a mission to build high-caliber human resources for both the public and private sectors. We deliver high-quality tech/IT education and are committed to continual growth, innovation, and inclusivity. We currently have a team of more than 200 professionals dedicated to empowering over 1700 students across various regions. We're accredited by the Ministry of Science and Education of the Republic of Azerbaijan, and we educate in multiple regions, including Baku, Sumgait, Lankaran, and Gandja.

About the Role:

Are you a dynamic and results-driven digital marketing professional with a passion for the educational technology industry? Code Academy, a leading educational center specializing in high-tech training, is seeking an exceptional individual to join our team as the Head of Digital Marketing. If you have a minimum of 4 years of experience, strong excel skills, analytical expertise, and a proven track record in SEO, content management, leadership, and management, this is the perfect opportunity for you. Additionally, if you possess strong expertise in UX/UI, data science, trend technologies, Google Tag Manager, A/B testing, working with cross-functional teams, marketing automation, and exceptional analytical skills, then we want to hear from you!

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention across various platforms;
• Utilize your strong analytical skills to track, measure, and optimize key performance metrics to drive continuous improvement;
• Oversee SEO initiatives, content management, and content marketing strategies to enhance organic visibility and drive targeted traffic;
• Leverage your expertise in UX/UI, data science, trend technologies, Google Tag Manager, and A/B testing to deliver innovative marketing campaigns and experiences;
• Collaborate with cross-functional teams, including design, development, and data science, to ensure seamless execution of web projects and alignment with marketing objectives;
• Utilize marketing automation tools to streamline processes and improve efficiency in campaign execution and lead nurturing;
• Stay up-to-date with the latest industry trends and technologies, proactively identifying opportunities for innovation and growth;
• Lead a high-performing digital marketing team, providing mentorship, guidance, and fostering a collaborative environment.

• Minimum of 3 years of digital marketing experience, with a proven track record of success in driving growth and achieving results;
• Strong proficiency in Excel for data analysis and reporting;
• In-depth knowledge of SEO principles, content management, and content marketing strategies;
• Experience working with Google Tag Manager, A/B testing, marketing automation;
• Excellent communication skills, with the ability to effectively convey complex ideas and collaborate with diverse stakeholders;
• Bachelor's degree in Marketing, Business, or a related field.

Why Join Code Academy?

• Shape the future: Contribute to revolutionizing tech education and empower individuals to thrive in the digital age.
• Innovation-driven environment: Work in a dynamic and forward-thinking organization that embraces emerging technologies and trends.
• Leadership opportunity: Lead a talented digital marketing team and make a significant impact on the growth and success of Code Academy.
• Professional growth: Expand your knowledge and skills through continuous learning, training, and exposure to cutting-edge technologies.
• Competitive salary: We offer a highly competitive salary package, commensurate with your experience and expertise.