Minimum Qualifications:

•  Degree or equivalent education in a marketing or related subject;
•    Outstanding communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts, across all levels;
•  at least 3 years previous experience within a Marketing function;
•   Advanced skills in Copy Writing, Social Media Management and Content Creation.

Preferred Qualifications:

•   Bachelor's degree in Marketing or Business
•  Master's degree in Business or Marketing
•  1+ year of travel or airline experience

Responsibilities

•   Planning, development and execution of digital programs and campaigns, including online; advertising, web site strategy and design, social media, mobile, and deliverables;
•   Developing key relationships with third party suppliers – including design agency, digital agency, agency contacts and airline clients;
•  Leading ongoing management of digital touch points, including social media and digital advertising platforms;
•   Managing day-to-day production, content creation, as well as campaign budgets and schedules;
•  Owning and maintaining site analytics, metrics, and campaign reporting;
•  In depth knowledge of SEO and “AdWords” programs;
• Implementation of the Brand strategy ensuring a strong, consistent brand image is always portrayed;
• Developing and delivering the digital marketing strategy to support business priorities - including designing branded posts and videos, researching hashtags, scheduling, and reporting;
•  Ensuring that marketing related key performance objectives are implemented and achieved through monthly KPI reporting;
•  Work closely with the leadership and sales team to develop marketing materials for individual products and programs;
•  Creative input into asset and content creation, including website;
•  Copy creation across all channels for external communications;
• Market research and competitor analysis to determine requirements, market perception and consumer trends;
•  To ensure brand guidelines are adhered to and realized in all digital marketing communications.

Skills:

•  Strong analytical mind and advanced problem-solving skills
•  Excellent communication and presentation skills
•  Language Skills: Azerbaijani – Fluent; English – full professional proficiency; Russian – is advantage